1.0Mad Men Marketinghttps://www.madmenmarketinginc.comadminhttps://www.madmenmarketinginc.com/author/admin/Broadcast Televsion Part IIrich600338<blockquote class="wp-embedded-content" data-secret="A1q2Rdiaq4"><a href="https://www.madmenmarketinginc.com/broadcast-televsion-part-ii/">Broadcast Televsion Part II</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.madmenmarketinginc.com/broadcast-televsion-part-ii/embed/#?secret=A1q2Rdiaq4" width="600" height="338" title="“Broadcast Televsion Part II” — Mad Men Marketing" data-secret="A1q2Rdiaq4" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
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So last time we talked about how you can easily waste your money if you don't understand day parts, specifically wasting your money buying a "fancy" prime time spot in shows like American Idol or Blue Bloods. We discussed how to buy other day parts and reach the exact same audience with a higher frequency. So what about ratings don't you understand? Let me shed just a little light on ratings. So what is a rating point? I, like many of you, struggled with this while I was working for a TV station as digital sales manager. I said how much is a rating point worth? Sounds like a simple questions right? Well it isn't. You see ratings vary by PUT (people using television) or HUT (house holds using television) and depending on the potential of available viewers, your "points" become less expensive - or VERY expensive.